The Challenge
BAFCO, a leading freight forwarder in Saudi Arabia, was outgrowing their off-the-shelf CRM. It lacked specific features for rate management, container tracking, and customs clearance workflows. They were drowning in spreadsheets and email threads, leading to slow response times and operational inefficiencies.
Our Solution
We built a custom CRM and Shipping Management System tailored exactly to their workflow. The solution focused on three core pillars:
Rate Management
A dynamic module to calculate shipping rates instantly based on diverse carrier contracts and real-time variables.
Document Hub
A centralized, searchable repository for Bills of Lading, invoices, and customs papers, accessible securely from anywhere.
Client Portal
A self-service portal empowering customers to track shipments in real-time, reducing support call volume to near zero.
The Outcome
The system became the central nervous system of BAFCO's operations. It eliminated data duplication and drastically improved the speed of quoting and invoicing. The shift from manual spreadsheets to a unified digital platform allowed the team to handle 30% more volume without adding headcount.
Project Scope
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